CUTTLEFISH DIGITAL
HIGH-IMPACT LANDING
PAGE TEMPLATES
A collection of landing page layouts, featuring both historically successful designs and new, forward-thinking concepts—ideal for quick deployment when time is tight, ensuring your campaign strategy stays on track.
Truth & Balance
“Truth and Balance” is ideal for campaigns with relatively more copy, more key messages and a higher proportion of text to visuals. Each section is specially designed to allow for the visual breathing room and digestibility needed for copy-led campaigns.
There are also opportunities for text-photograph pairings, with paragraphs that are superimposed on top of images that can provide context to the content.
Other features include a dynamic banner image and header that demand viewers’ immediate attention. Bold typography seamlessly balances with a secondary font, thus providing a pleasingly clean and clear visual hierarchy.
Layout:
Two-column grid
Perfect for:
Copy-led campaigns
Distinctive Feature:
Balanced use of imagery and text
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Contrast & Color
“Contrast & Color” is specially crafted for campaigns led by bold, effective imagery and shorter copy; for instance, listicles paired with high-impact visuals.
Strong visuals, such as photographs or videos, are positioned side-by-side and balanced with shorter lines of text–approximately 2-3 sentence lines and paragraphs. The text blocks may also include links for further reading or to refer to citations.
This template allows campaigners to provide a strong visual reference to shorter written content, allowing for strategies that require greater emphasis on emotion, context, and storytelling.
Layout:
Single-column grid
Perfect for:
Campaigns led by strong visuals
Distinctive Feature:
Copy backgrounded by color blocks, which demand viewers’ attention
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Facts & Stats
“Facts & Stats” provides the ideal digital presence for data-led content, for instance, campaigns that rely on impactful statistics, or break down lengthy reports into factoids.
Mock imagery and color blocking balance and complement one another. These also provide an opportunity for impactful branding color palettes to do double duty: highlight campaign messaging as well as provide a memorable branding experience for viewers.
In addition, visual and text content are displayed as digestible tabular cards. These have been found to provide an easy-to-understand and scrollable reading experience on both desktop computers and mobile devices.
Layout:
Bite-sized content
Perfect for:
Quick and crisp messaging
Distinctive Feature:
Highly balanced text and visuals
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Spoof of LinkedIn Company Page
“Spoof of LinkedIn Company Page” is an ideal creative concept and layout for a campaign that critiques a company's say-do gap, hypocrisy or unethical actions. The tone of voice can vary, ranging from lighthearted and playful to sharp and pointed.
The company’s logos, hero images or tagline may be used to incorporate the company’s branding but with a critical twist. Job postings may include claims that highlight the unethical aspects of the company’s philosophies; reviews may contain exaggerated praise for meager successes, and so on.
What this page lacks in in-depth explanations, it makes up in higher recall, engagement and impact among certain target audiences.
Layout:
Structured, familiar, easily navigated
Perfect for:
Satirical campaigns that lean on emotion/humor
Distinctive Feature:
Visuals & slick copy that criticize the target
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Yet to be Launched